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Natural Awakenings Magazine Daytona | Volusia | Flagler

Open Farm Pet Food Specially Priced at Cap’n Lu’s

Jan 01, 2023 01:50PM ● By Rebecca Young

Cap’n Lu’s—a pet supply store in New Smyrna Beach that only sells natural foods and treats containing no additives, fillers or byproducts—has the well-known and respected pet food brand Open Farm available at a special price.

    Open Farm focuses on producing premium, healthy food for cats and dogs. They also have a strong commitment to sustainability and ethical sourcing. Their pet food, treats and supplements feature natural, high-quality, human-grade and non-GMO ingredients. This conscientious and fully-transparent company produces dry and wet food, broths and liquid toppers for cats; and dry, wet, freeze-dried, raw and gently cooked food for dogs.

    Cap’n Lu’s is a veteran-owned small business that got its name from two dogs the owner, Michael DeNato, rescued: Capone and Lulu, the store’s mascots. DeNato understands the impact cheap kibble, containing fillers, byproducts and other harmful ingredients, can have on a pet. That is why he only sells premium pet food. But just because it’s healthy, it doesn’t mean it has to be unaffordable.


Location: 701 E. 3rd Ave., Ste. 1. For more information, call 386-957-3032 or visit